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Our client is an independent company seeking a new member of the team. As a Marketing Manager you will be a SaaS marketing professional with experience in Account-Based Marketing techniques to make a material contribution to the revenue objectives of this firm as it moves through an ambitious growth phase.
ABM strategy: You will be comfortable with refining our ABM strategy to deliver realistic plans for prospect segmentation and qualification.
Campaign delivery: You will be responsible for creating and delivering marketing campaigns targeted at our prospect segments to drive engagement and leads, working closely with the rest of the marketing and Sales teams (including SDRs).
Customer journeys: You will take the lead in owning all customer touchpoints, ensuring that they are on brand and displaying the correct messages.
Ideally the successful person will have:
Proven experience with the ABM approach and B2B campaign delivery, including setting up and reporting on performance
Proven experience and interest in SaaS marketing and/or financial compliance sector
Good writing & content creation skills
Experience with digital marketing tools
Knowledge of social media and content marketing tools, particularly LinkedIn
Familiarity with the Salesforce CRM
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